Sex refers to biological physical differences, while gender is how people identify. To share your thoughts, click the 3-dot icon in the upper right-hand side of your account, and then click "Leave feedback".People often use the terms “sex” and “gender” interchangeably, but this is incorrect. We want to know what's working for you in Google Ads and what could be improved. Improve your Smart campaign performance Send us feedback You can drive video views and traffic to your website or you can drive video views with your channel (video goal only). Select from a list of audiences to bring awareness to your products or services based on people’s interests, passions, and habits (video goal only).ĭecide where to drive traffic from your video ad. Learn more about targeting demographic groups Target customers based on age range, gender, or parental status (video goal only). Learn more about adding location and language targeting Target your ads to geographic locations where your customers live and languages they speak. This can be helpful for seasonal businesses. Schedule your campaign to automatically resume after a temporary pause period. (Unavailable for video goal) Learn more about setting an ad schedule for your Smart campaign Measures how well your website meets your business expectations.Ĭhoose the days of the week and the times of the day to run your ad. Track actions on your website with Google Analytics Learn more about Location actions for Smart campaigns Helps you track the number of times people saw your ad and then clicked your business' pin on Google Maps or got directions to your business. Learn more about calls in Smart campaigns Shows you the number of calls that you receive from your campaign, along with your clicks. Provides important notifications about your campaign, billing issues, and more. This is your account's home base where you'll find Google-generated performance insights. For more features and benefits, check out Compare Smart campaigns with other Google Ads campaign types. Your search terms are automatically maintained and updated over time.īelow are key features available in Smart campaigns. You can set up your budget, choose your location preferences, and add a few keyword themes.īased on these choices, Google Ads will show your ad to people looking for the products and services your business offers. Smart campaigns have automatic features to help you manage your ads with minimal effort. Run your ads with minimal ongoing management.Learn more about optimizing your campaign Review the effectiveness of your ads in your dashboard.Reach customers on desktop computers and mobile devices (such as mobile phones and tablets).Pay only when people click (or view, if you're advertising a video) your ad.Create an online ad quickly and easily.To get started, check out Create a Smart campaign or click the button below to start your campaign. You’ll need to sign up for a Smart campaign. With these video ads, you only pay when someone shows interest and watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with your ad. Your ads can appear to a specific set of potential customers who are likely to be within your demographic, interests, location, and language settings. If you choose the “Get more views and engagement on YouTube” goal, you’ll then provide the URL for the video you’d like to promote along with other details about your ad, select your language and location settings, select the demographics (gender, age, parental status, and interests of your customers), and set a budget. Learn more about How Smart campaigns work Video ads in Smart campaigns Your ad can appear when someone searches for phrases or keywords related to your business, and you only pay when someone clicks on your ad. If you choose one of the first three goals listed above, you’ll then provide some information about your business, write an ad that showcases your products or services, choose the keyword themes and advertising language, pick your location settings, and set a budget. In this article, you’ll learn more about the benefits and features of using Smart campaigns. Smart campaigns bring you results based on your campaign goal, like getting customer calls, visits to your location, website sales or leads, or views on YouTube and partner websites. Smart campaigns is a Google Ads campaign type that makes it simpler to advertise on Google Search, Google Maps, YouTube, Gmail, and other Google partner websites.
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